Like most cities in Indonesia, Semarang, along with the surrounding Semarang Regency, are facing waste management problems. While Semarang has received Adipura (i.e. an award given to cities which are successful in managing their cleanliness), the city is still facing great challenge to manage waste. Each day, Semarang produces 1000-tonnes of waste, while only 15% of it has been self-managed by the community. This has motivated Reanes Putra Tito Magarwi to initiate a startup company called Sampah Muda.